Quick Answer: What Is A Press Feature?

How long is a feature story?

They usually average between 300-500 words.

Feature stories are often more wordy and they have a creative structure.

Feature stories can be more than 2000 words..

Do you pay for press releases?

Some agencies charge $3000 and up per press release. At these rates, you should expect to retain a highly seasoned, professional PR writer who understands the audiences you’re targeting, specializes in your industry, and has demonstrated skill in sharp, clear messaging that attracts attention.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

What is a feature in news?

A feature is a longer piece of writing than a news story. Features come in many different types and are widely used in magazines, newspapers and online. A feature will often cover an issue in greater depth than a news story would do; or it might look at an ongoing story from a different angle.

What is the difference between a press release and a press statement?

A press release is generally used for new information such as an announcement or update. … A press statement is utilized for a reactionary statement. In other words, if an event has taken place and an EMB wants to make a public comment on it (such as support, or disproval), this would be done in the form of a statement.

What is a feature story example?

Often described as “soft news,” a feature story doesn’t deliver the news directly, as a hard-news story does. … Examples of feature stories include news features, profiles, spot features, trend stories, and live-ins.

What are the types of features?

Different Kinds of Feature StoriesHuman interest. Involves persons rather than things. … Interviews. Usually done with prominent persons. … Informational features. Of historical, social, practical interest. … Personality sketch. Develops a total picture of the person. … Featurettes. What we used to call “Brites.” Also called “mini-features.” Clever.

How do you get press releases?

How do you distribute a press release?Find journalists who might be interested in your press release. … Get the journalists’ contact details. … Craft a killer pitch. … Send your press release pitch (at the right time). … Follow-up on your release.

What does a press release consist of?

A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets. It is usually sent to journalists and editors who may use the information to write a news article.

What is a press release used for?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

What are the 7 parts of a press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.Headline:Dateline:Introduction:Body:Boilerplate:Call To Action:Media Contact Details:

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.